أثر التوجه الريادي في القدرات الديناميكية للشركات الصناعية اليمنية

Abstract

The entrepreneurial orientation of organizations has become an inevitable necessity, especially with the intensification of competition now in the markets, where the entrepreneurial orientation and capabilities have become an important and vital role for organizations, which is something that has not been addressed much in research in the Arab environment in general and the Yemeni in particular. Therefore, the study aimed to test the effect of the entrepreneurial trend on dynamic capabilities. The study model was formed based on resource theory and from which the study hypotheses were developed. This study was designed as an explanatory study, where the questionnaire was used to collect data from a non-probability sample distributed to (252) companies by a questionnaire for each company with a response rate of (78.6%). The study found that there is a partial positive effect of the entrepreneurial trend on dynamic abilities. The study had a set of theoretical and practical implications that decision-makers can take to improve the quality of their decisions, in a way that contributes to improving marketing performance and achieving the ompetitive advantage of organizations.